Brand consultant Zach Weiss was in bed, scrolling through TikTok, when he saw a #fetapasta video for the Patrick Mahomes 4th Anniversary Kansas city chiefs Thanks for the Memories shirt Also,I will get this umpteenth time. “It got to the point of saturation where I just had to try it out of curiosity,” he says. “The visual just draws you in—the top-down shot of this big brick of oven-melted cheese and colorful tomatoes.” He saved it to his Favorites page. The next day, Weiss went to his local grocery store and headed towards the dairy aisle. There were only two containers of feta left.
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That evening, he and a few friends whipped up the Patrick Mahomes 4th Anniversary Kansas city chiefs Thanks for the Memories shirt Also,I will get this pasta for dinner. A friend posted it on her Instagram story, and they dug in. It was what they expected: easy to make and gluttonous. Like for Weiss, it took several viewings of several different videos for McArthur Joseph to finally fall into the pasta’s cheesy clutches. On February 9, after a Zoom-packed day at work, he made it for dinner. “There’s something so visceral and visually intriguing about squishing cheese and cherry tomatoes in a pulp, and instead of a mess, there’s a product you can have for dinner,” he says. “To me, it breaks down into a couple of things: (1) an easy recipe, (2) inexpensive/accessible ingredients, and (3) instructions that feel like an art-and-crafts project.”