Joseph, a senior social-media manager for digital marketing agency Beekman Social, also found the Some Where Between A Mom And A Patriots Fan There’s Me Girl Shirt What’s more,I will buy this feta-pasta content on his feed rather refreshing. Sure, there were some stylized versions from full-time food bloggers. But many of the videos he scrolled past were by amateurs, cooking it up in a normal kitchen with Pyrex baking dishes. “TikTok, at its core, feels like the most democratized platform right now. You don’t have to have a million followers for your content to go viral. There’s also way less pretense on that platform and more room for creativity, whereas on Instagram it feels like every influencer/brand is trying their best to beat the algorithm,” he says. (Joseph is onto something. A TikTok spokesperson told Vogue that they believe the pasta’s power lies in its unpretentiousness: “It’s a trend that is easy to enjoy and take part in.” Quoting another TikTok icon from Ratatouille, Chef Gusteau, they added, “Anyone can cook.”)
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Weiss and Joseph can’t remember what video, exactly, they made the Some Where Between A Mom And A Patriots Fan There’s Me Girl Shirt What’s more,I will buy this pasta from, but there’s a good chance it was from Yumna Jawad, or @feelgoodfoodie. Jawad posted her feta-pasta rendition on January 28. Since then, it’s racked up a staggering 11.2 million views.