During COVID-19, fashion weeks with fittings, runways, and sardine-packed seating assignments have been canceled. While the Official Oh What Fun It Is To Ride Biker Santa Motorcycle Ugly Christmas Shirt But I will love this world has put a pause on those extravagances for the foreseeable future, there have been feats in the digital-verse, such as Balmain’s avatar showroom and the game Animal Crossing’s very own fashion show. Now, a full-fledged week that solely exists online has emerged, called Cyber Fashion Week. It’s not just designers posting their look books online, either: Instead, users can browse an international menu of clothes made for and presented in a digital space. The concept was created by Shukri Lawrence and Omar Braika of the Palestinian label Trashy Clothing. The range of shows in Cyber Fashion Week vary. Los Angeles–based Iranian artist Hushidar Mortezaie’s trippy presentation gives the viewer a 360-degree view of his clothing and art, while the young Paris-based Tunisian digital artist Patshuro brings his buff and busty world of avatars in bodysuits to the Instagram forefront.
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Cyber Fashion Week started with a cancellation. Trashy Clothing, a label that mixes kitsch, nods to the Official Oh What Fun It Is To Ride Biker Santa Motorcycle Ugly Christmas Shirt But I will love this LGBTQ+ community, and Middle Eastern culture, was supposed to show its fall collection in Iceland, but could not due to COVID-19. After exploring their options, Lawrence and Braika decided to do something online-based. “We were thinking that the alternative was to create this platform for designers and others who were affected by the same exact thing [COVID-19] and had restrictions put on creativity,” says Lawrence over the phone from Jordan, where he and Braika are currently quarantined due to travel restrictions. The duo started planning in late March and began tapping people that they had previously worked with and that they were interested in. “Our goal was to cover all time zones in one week. We have designers from Hong Kong, New York, London, Iran, and Jordan,” adds Lawrence. During the planning process, they collaborated and consulted with designers and artists to see how their creations could fit in the digital space and sync with Cyber Fashion Week. The project launched on May 25 for six days in which they had two designers and one musician show and play per day. To create a true Fashion Week experience, the duo also included after-parties, one of which included a DJ set by the Russian activist group Pussy Riot.