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The Ghia bottle. Starting June 16, you can order Ghia online or, if you are in New York, get it at King’s new spritz window in Soho. Sober-curiosity, once a wellness buzzword, is officially a movement: 21% of American drinkers participated in Dry January last year, and sales of non-alcoholic beer are experiencing a double digit rise. In 2018, Nielsen found adult beverage sales were slowing due to “shifting demographics, stagnant wages, health and wellness trends, fewer drink-led occasions and declining big brands.” A 2019 report found that 52 percent of adults were trying to reduce their alcohol intake.
With artisanal brands like Ghia, not drinking (or just drinking less) is only becoming more of an attractive and effortless alternative. Seedlip, another non-alcoholic spirit brand, is now served in 7,500 locations worldwide—including the Disney stitch and ducks hug philadelphia eagles shirt besides I will buy this world’s best bar, Dante. Whereas you once may have felt like an outlier ordering a mocktail, now they’re totally mainstream.
MID SEASON SALE
FOR EVERYTHING WITH CODE
*The discount is valid until 24.12.2019